Getting more clients is the name of the game when you run your massage business. It doesn’t matter whether you’re just starting out or have an established business, marketing for massage therapy is going to be necessary for however long your doors stay open.
The industry you’re in is a growing one which means competition is getting fiercer by the minute. You have no choice but to take your marketing game up a notch.
With the right massage therapy marketing strategy, you’ll retain your clients, get new ones, and make more money than your competitors. But let’s be honest, coming up with a massage therapy marketing plan that does what it should is easier said than done.
We know you’re pretty stressed trying to figure out the best way forward, which isn’t the best state to be in for someone who specializes in relieving stress!
But, we’re here to help. In this article, we share with you simple and cost-effective massage therapy marketing ideas to get you more clients.
Before we start, let’s first look at everything you need to consider while creating your massage therapy marketing plan.
First Things First
You won’t be able to come up with creative massage advertising if you can’t answer the following questions.
What service do you want to promote?
You’re a massage therapist, yes, but what types of massage services do you offer? It’s true that you can build your massage therapy marketing plan around massage in general, but sometimes it is worthwhile to get a little more specific. For this round of marketing, maybe you can focus on advertising your Indian head massage skills, or what about targeting desk workers and drawing attention to your back massages.
You have to think of your service will benefit your clients and how it can solve a problem they’re experiencing.
Who are you targeting?
The more detailed your massage therapy marketing plan, the more likely you’ll hook more clients. Think about who your target audience is?
Maybe Valentine’s Day is coming up and you want to focus on couples and invite them for a romantic duel massage therapy session. Knowing this, you can tailor the advertising to them. For example, use roses, hearts, and romantic language on your marketing material.
You may think that targeting only a specific massage treatment or client is limiting your reach but remember that there are various holidays throughout the year you can build massage therapy marketing plans around.
Also, they may come to you for a romantic couples massage, but if you do a great job, they’ll become regular clients who will definitely refer people to you.
6 Massage Therapy Marketing Tips to Get You More Clients
You now have a better idea what to build your massage therapy marketing plan around, but we have to look at some marketing avenues you can use to let people know your business exists.
Get Listed on Google
Having an online presence is an absolute must in today’s world. It doesn’t matter if you’re just now starting your business or have been running one for years, your marketing strategy needs to include getting better recognized on search engines. Your prospective clients will be reading about you online first before they walk through your doors, so you better make sure they can find you!
Creating a Google My Business profile works brilliantly to help clients come across your business. What’s more, once they find you, they’ll have all the information they need; your contact details, business hours, address complete with a Google Maps link, as well as a click-through to your website. It’s clear to see how this can be a valuable marketing tool.
Build A Great Website
Owning a business is not absolutely necessary but since it is so easy to make one, why wouldn’t you want to have this extra space to invite clients into. You don’t even have to pay someone to create a website for you; with sites like WorkPress, you can make your own professional website that will “wow” your clients in such a way that they just have to make a booking with you.
Your website is often the first thing clients see, so you have to make sure it represents your massage therapy business in the right way.
Choose a theme that fits your business. Since massage therapy is all about relaxing, you want your website to be just as calm as your services. Keep things cohesive by designing a logo that fits the overall theme of your business. This is a great massage therapy marketing tip: Use the same logo on all your promotional material, and keep the theme the same throughout—from your website right through to the flyers you print.
You can also use plugins that make online bookings and payment possible. Webba Booking is a great example of an appointment booking plugin for WordPress that offers a convenient booking solution for you and your clients.
Partner with Other Businesses
Working together with local businesses is a great brand-building strategy where you can leverage off their client base. The bottom line is you want to grow your business, so you should start doing what you can to get your name out.
You can partner with beauty salons, hair salons, gyms, hotels or other hospitality industry businesses. Reach out to them by sending an email wherein you describe your massage therapy business with them and share with them your idea of working together temporarily.
This can be mutually beneficial; not only will they refer their clients to you, but you will refer your clients to them. A good example is a massage therapist partnering with a physiotherapist.
Volunteer
A massage therapy marketing idea that not many think of is to offer your services free of charge to certain groups. You can volunteer at the hospital or old age homes. You may also consider marketing your business at a local athletic event and offer a massage for competing athletes.
Hospitality related trade shows and expos are also good examples of places where you can set up a massage therapy service. You just need a pop-up booth to provide your services to interested people at these events.
Volunteering will not bring in any money, but it helps with getting your massage therapy business name out there. Not only will you get new clients, you’ll also network with professionals who you can partner with in the future.
Improve Your Social Media Game
What better way to increase your massage therapy business visibility than utilizing social media platforms—something people scroll through daily more than once. You just have to figure out on which platform your clients spend most of their time and then focus your marketing efforts there.
Social media also helps you gain insight into what your clients like, and you can use these platforms to engage with your customers and answer any questions they may have.
The main thing to remember on making a success of your massage therapy marketing strategy on social media is to stay active. Sharing regular posts will increase interaction, which will improve your reach.
Creating content for social media is easier than you think. You can share inspirational quotes, or stress-relief tips with your followers daily when you’re not announcing exciting specials, events, or services.
Running contests will also increase your reach as your existing followers will share to stand a chance to win.
Impress Your Clients
As mentioned, the world is technologically driven. People want to use programs, plugins, and apps to make their life easier. If you want to show your clients that you’re a business that moves with the times in an effort to make things more convenient for them, then you’re on the right track to being successful.
One way to impress your clients is to incorporate an online booking system on your website. If you used WordPress to create your website, then Webba Booking is a system you should consider. Webba Booking not only makes it straightforward for your clients to make appointments, but also helps you keep your calendar organized with its Google Calendar integration.
To add to the convenience, your clients will be able to pay for their appointments online. If it happens that they don’t show up, even after you use Webba Booking to send SMS or email reminders, their payment will be reversed minus your cancellation fee.
Streamlining your process in such a way not only saves you time, makes life more convenient for your clients, but also affects your bottom line because you’ll have fewer no-shows and more happy clients.
Final Thoughts
Marketing for massage therapy is not rocket science. It all comes down to getting your name out there in a good way. If you follow the tips in this article, you will get more clients and retain the ones you have. Your job is about connecting with people; take the same approach with your marketing for massage therapy strategy and you’ll come out on top.
